Why data skills matter

Complete this module in conjunction with Module 1 notes

Discover the importance of data as a driver of business growth and profitability.

  • Comprehend the role of big data for business.
  • Understand and be able to apply the key terms relating to data.
  • Know how big data can be turned into smart data.
  • Be able to articulate a case for data as a route to competitive advantage


  1. A brief history of data
  2. What is Big Data
    • The 5 Vs of data
    • Understanding data
  3. From Big Data to Smart Data
  4. Benefits of data for business
  5. Additional Resources
  6. Take the quiz!