Data for Strategy

Use data as an effective driver of competitiveness and profitability within a business.

  1. Understand the role of data to transform performance, strategy and new opportunities
  2. Assess and improve the ability of data to lead to actionable insights
  3. Maximise data value by asking appropriate data questions
  4. Define capabilities and recruit a data lead


  1. Data driven growth
    • 5 ways to unlock value
  2. How to make your data strategy more strategic
    • Make a business case for data
    • Data Audit
    • Asking the right questions
  3. Data-based decision making
  4. Choosing a data lead
    • The data science skillset
    • IT – Business tradeoffs
  5. Additional Resources
  6. Take the quiz!